September Property Market Update: Prices Steady as Buyer Activity Improves

The UK housing market saw a modest uplift in asking prices in September, with the national average rising by 0.4% (+£1,517) to £370,257.

The UK housing market saw a modest uplift in asking prices in September, with the national average rising by 0.4% (+£1,517) to £370,257. While this reflects a typical seasonal bounce following the summer months, average asking prices now sit 0.1% lower than this time last year, highlighting a period of broadly static pricing across the market.

Southern England Driving the Annual Dip

The slight annual fall in prices is being driven primarily by London and the south of England, which are currently underperforming compared with the rest of Great Britain.

In the south:

Despite this, buyer activity remains encouraging. Nationally, the number of sales agreed is up 4% year-on-year, with:

This suggests that sensibly priced homes continue to attract committed buyers, even in more price-sensitive regions.

Local Market Focus: Diss, Norwich & Attleborough

Diss

The Diss market continues to perform steadily, supported by strong demand for family homes and good transport links. Well-presented properties priced in line with current market conditions are still attracting viewings and offers, particularly from buyers relocating within Norfolk or from further afield.

Norwich

Norwich remains one of the most active local markets, driven by first-time buyers, investors and home movers. While higher-value properties require careful pricing, realistic asking prices are helping to maintain transaction levels, even amid wider uncertainty affecting the south of England.

Attleborough

Attleborough continues to appeal to buyers seeking value, space and accessibility. Demand remains healthy for both modern developments and traditional homes, with affordability playing a key role in sustaining buyer confidence.

Across all three locations, pricing strategy and presentation are proving critical, particularly as buyers have more choice than they did a year ago.

Mortgage Rates & Buyer Affordability

Mortgage affordability has improved notably over the past year. Since the first Bank Rate cut in August 2024:

This improvement in affordability is one of the key reasons behind the increase in sales agreed, despite wider economic and political uncertainty.

Property Tax Speculation: What We're Seeing

Recent rumours around potential property tax changes — possibly replacing stamp duty — have understandably caused some hesitation, particularly in higher-priced markets.

Key points:

However, prolonged uncertainty ahead of the Autumn Budget could weigh more heavily on areas already underperforming, as buyers and sellers seek clarity on moving costs.

Asking Prices by Buyer Type (Excluding Inner London)

This highlights continued strength in the lower and mid-market ranges — particularly relevant to areas such as Diss, Norwich and Attleborough.

What This Means for You

For Sellers

For Buyers

If you're considering selling or buying in Diss, Norwich or Attleborough, Leonard James Property offers clear, honest advice grounded in up-to-date local market insight. Get in touch to discuss your plans and make the most of the current market conditions.

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